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MARKETING
AND COMMUNICATIONS:
To plan, develop, direct and evaluate marketing strategies, techniques
and resources for the promotion (tourism & commerce) of the
Harbor Country Chamber of Commerce, its Members, Affiliates, and
trademarked geographic region. These functions will be accomplished
through establishment of high standards of excellence, to include
consistency of our marketing efforts and continuity of design in
collaboration with the HCLA’s marketing team. The Marketing
Committee will facilitate advertising, market trend research, and
public relations, through the use of media sources in print, broadcast
and electronic technologies.
ECONOMIC
DEVELOPMENT AND GOVERNMENT RELATIONS:
Acts as a watchdog for the best interests of Harbor Country’s
economic growth while maintaining a working partnership with local
government.
MEMBER
SERVICES:
Responsible for membership growth and making members aware of all
the services the Chamber offers.
PARTNERSHIP
IN EDUCATION FOR TOMORROW (PET):
Maintains a relationship with our schools to promote a qualified
employee base and build a future
through scholarship.
COMMUNITY
DEVELOPMENT:
Charged with the responsibility of promoting Harbor Country’s
quality of life through signage, beautification programs and support
for community events.
INTERNET
SERVICES:
Maintains the standards of and sets policy for the Chamber &
Lodging Association web site. Researches new and emerging technologies,
best practices, and internet visitor preferences. Participates in
the Chamber and Lodging Association Boards as advisor on web trends
and Internet marketing opportunities. Also coordinates efforts and
product offerings for harborcountrystore.com
GUIDE
COMMITTEE:
Coordinates the design, editorial and distribution of the Chamber’s
annual tourism publication.
Other committees
on the “to grow” list include a
Business Watch Maintenance Committee and a
Service Directory Committee |
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